There is a buzz word out there within organizations and even among individuals – “Do you know your ‘WHY’? It’s not ‘what’ you do or ‘how’ you do it, but ‘why’ do you do it? We can get lost in the ‘whats’ and the ‘hows’, to the point that we forget our WHY. When you know your WHY, everything else falls into place. What’s your WHY?